Insights Review

Posts categorized "Insights Review"


Who Cares About Medicare?

At least everyone who has it cares, but who reallycares? Or, to look at this from an economic perspective, who places a higher monetary value on Medicare? That was the question Yale marketing...

July 15, 2012
Insights Review

License to Thrill

An estimated 2 billion people around the world watched the modern day fairy tale wedding of Prince William and Kate Middleton. The sumptuous ceremonies were telecast live in many countries around the...

January 1, 2011
Insights Review

Yale Marketing Conference - It's a Wild Ride!

The world still spins at the same speed as always, but these days, technology, innovation and consumer expectations are moving faster than ever. Last Friday at the sixth annual YCCI Marketing...

January 1, 2011
Insights Review

Is an Ad About Nothing a Waste of Money?

Jerry Seinfeld made millions by crafting “a show about nothing.” However, when it comes to marketing, is it really a good idea to have “an ad about nothing?” New research from YCCI Fellows and Yale...

January 1, 2011
Insights Review

Why Retailers Love Their Private Labels

It’s clear why shoppers like store brands. Private labels are cheaper than their name brand counterparts, and in categories where the store brand and name brand are virtually identical, buying...

January 1, 2011
Insights Review

How Velvety is Your Wine?: How Asking the Right Question Can Help Shape Consumer Perceptions

It seems too good to be a true: a costless way to get consumers to like your product more, to pay more for it, and to consume more of it that involves no changes to the product itself. However, a new...

January 1, 2011
Insights Review

How to Sell a Cheaper Product

Here is the simple answer – Remind consumers of the opportunity cost. Here is a fuller answer. Economic theory assumes people are rational and will evaluate costs and benefits properly when making...

July 15, 2010
Insights Review

Up North and Down South: Spatial Metaphors Influence Consumers' Judgments

New Haven, Conn., December 3, 2009 — Maps depict northern locations to be above southern locations, and our speech commonly describes north to be above south (e.g., "up north" and "down south")....

December 3, 2009
Insights Review

Will You Still Love Your New iPhone Next Month? Study Shows Consumers Don’t Expect Product Enjoyment to Fade Over Time

New Haven, Conn., September 9, 2008 - Whether deciding to buy a new iPhone or a new car, consumers often do not consider that the initial thrill of a new purchase will wear off over time, according...

September 9, 2008
Insights Review