Insights Review

Posts categorized "Predictive Analytics"


IBM’s Erick Brethenoux on Getting Smart, Not Creepy, With Data

He spoke with YCCI recently about the insights that companies can gain from a careful look at information, along with the personal insights he’s gained from the words of his dissertation adviser and...

April 25, 2014

The Subtlety of Optimizing Sales

In order to generate maximum earnings from their sales forces, companies in the U.S. spend about $80 million on sales incentives every year.  Though these costs can consume up to 40 percent of a...

April 2, 2014

Store Loyalty: What’s in Your Grocery Cart?

Not too long ago, American consumers deemed private label brands to be “generic” and “cheap alternatives.” But times are changing. Consumers are increasingly embracing store brands as preferred...

March 27, 2014

Firing Your Customer

It's called the whale curve -- a schematic representation of profit, replicated below. It illustrates, among other things, how 200 percent of profit can come from only 10 percent of customers. Fifty...

February 1, 2012

Customer Analytics: The New Source of Value Creation

Remember the time you bought your first iPod? Was the decision influenced by a TV ad? Or did someone you trust, perhaps a technology enthusiast, gave you unsolicited advice and perhaps a quick demo?...

January 22, 2012