Insights Review

CCI fellows are constantly adding to the knowledge about customer behavior and trends. The CCI Insights Review synthesizes their research and makes it accessible to the broader marketing community for real-world application.

Posts categorized "Leadership"


March 11, 2014

Recent TV hits such as Mad Men, Breaking Bad and The Walking Dead have propelled AMC into the limelight. A driving force behind that success is AMC's Chief Marketing Officer, Linda Schupack.  She recently spent a few moments with YCCI to talk about how she started, what inspires her, and how she defines an insight.

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November 29, 2011

Are There Any Customer Insight "Holy Grails"?

Ken McGee (Gartner): Are you working on customer insight projects that really represent the "Holy Grail" for decoding customer "wants and changes"?

Dr. Ravi Dhar (Dhar): One of the Holy Grails is what Steve Jobs was innately known for - the preferences people already have but cannot articulate, identify or know that they even have.

 

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