Insights Review

Posts categorized "Innovation"

Getting Innovation Right

Rodrigo Canales, Associate Professor of Organizational Behavior, Yale SOM One of America’s most esteemed living biographers, Walter Isaacson, released a new book last year: The Innovators:...

February 23, 2015
Research, Innovation

Two Days, Many Insights

Regardless of origin, this is how Ravi Dhar opened the ninth annual Yale Customer Insights Conference, convened May ninth and tenth at the Yale School of Management. He found his audience in strong...

May 20, 2014

Ed Harrington '87 Helps Companies Innovate

Ed Harrington '87 was recently on campus to lead a group of Yale SOM students in a creative exercise to generate ideas for the One Yale initiative, an ongoing student-led effort to strengthen the...

May 29, 2013

The Irrational Consumer: Four Secrets to Engaging Shoppers

Economists and marketers have long assumed that potential customers rationally weigh the costs and benefits of every possible choice before deciding what to buy. Under this assumption, marketers use...

May 23, 2012

How Does Google Keep Innovating?

The Center for Customer Insights hosted Claire Hughes Johnson, VP of New Products, Media and Platforms at Google, this past February at our Higher Velocity Marketplace conference.  She gave an...

March 20, 2012