Insights Review

Why Good Advice Is Often Bad

There are financial, insurance, career and academic advisers; there are relationship, nutrition, spiritual and parental advisers; there are advisers for fashion and feng shui and leadership. Nearly...

October 9, 2015

A Spoonful of Ambivalence

If waiting is a game, then it’s an unpleasant one. This is especially true when we’re waiting for something we want—suspended in that endless anxiety of expectation. Will I be accepted to the college...

September 4, 2015
Research; Marketing

Staying Relevant Among Millennials: Anne Hubert at the 2015 Customer Insights Conference

Millennials: they are selfish, narcissistic, lazy, entitled, and permanently attached to their phones. If they’re not tweeting the latest inconsequential life update, then they’re posting a...

June 9, 2015

Finding the Value in Customer Emotion

Newly hired by the Boston Consulting Group, Christine Barton spent her days working with the telecom and media industry. Outside of work, she spent time shopping—both personally and for commercial...

May 29, 2015

From Toys to Tales

Deconstructed, our lives tend toward a simple pattern: eat, sleep, spend time at work or school, commute back and forth, then, once again, eat and sleep. Hasbro is interested in those precious...

April 20, 2015

The Playground Principle: The Stigma of Last Place

The schoolyard drama plays out in every gym class, at every recess: students line up and the captains take their places and the selection begins. Athletes are chosen first. The ranks slowly thin. A...

March 16, 2015

Giving Against the Odds

Charities are always trying to understand what type of appeal will increase the likelihood of donations. According to a new study in the Journal of Marketing Research, people are also very driven by...

March 3, 2015

Revolutionary Connections

While an undergraduate at Yale, Frederick W. Smith wrote a term paper that laid out the logistical challenges facing pioneering firms in the information technology industry, and proposed a system...

March 3, 2015
Research, Marketing

Getting Innovation Right

Rodrigo Canales, Associate Professor of Organizational Behavior, Yale SOM One of America’s most esteemed living biographers, Walter Isaacson, released a new book last year: The Innovators:...

February 23, 2015
Research, Innovation