A Conversation with John Frascotti, President, Hasbro Brands

April 9, 2015, 11:45 a.m. – 12:30 p.m. EDT

John Frascotti, President of Hasbro Brands, will present the strategy Hasbro has executed to transform Hasbro from a traditional toy and game company into a global “Branded Play” organization.  Mr. Frascotti will discuss how Hasbro has effectively used  a multitude of story and character driven, brand engagement platforms like feature films, television, digital gaming and digital media, lifestyle licensing, and others to reinvent and reimagine brands like Transformers, My Little Pony, Magic The Gathering and several others into highly successful global brand franchises.

Lunch will be served.  So that we may provide enough food and seating, please register HERE

Watch the event LIVE:

Evans Hall, Baker Classroom 2430
Evans Hall
165 Whitney Avenue
New Haven, CT 06511
United States

Speakers

John Frascotti

President, Hasbro Brands

As President of Hasbro Brands, John Frascotti is responsible for leading Hasbro’s product design and development; global marketing and merchandising; digital gaming; and entertainment and licensing initiatives, while developing Hasbro’s vast...

As President of Hasbro Brands, John Frascotti is responsible for leading Hasbro’s product design and development; global marketing and merchandising; digital gaming; and entertainment and licensing initiatives, while developing Hasbro’s vast portfolio of brands through immersive brand experiences across multiple platforms. Mr. Frascotti received his BA in Economics from Yale, where he graduated Phi Beta Kappa and Summa Cum Laude, and his law degree from Harvard.