About

We forge strong partnerships for powerful insights into consumer behavior. At Yale’s Center for Customer Insights (YCCI), the most innovative and successful companies are partnering with the world’s leading-edge academics to understand the evolving dynamics of consumer behavior.  Working together, we bring the latest academic theories into the marketplace—and bring back the latest marketplace thinking to our research.


Early-Stage Consumer Focus

We emphasize the understanding and modeling of evolving consumer behavior, globally.

Co-Creating Actionable Theories and Models

The collaboration of faculty fellows and industry leaders drives leading-edge thinking with practical implications.

Academic Rigor

YCCI produces new knowledge that is built on empirical and scientific method.