Publications by K. Sudhir

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W
When to Fire Customers? Customer Cost Based Pricing
J. Shin, K. Sudhir and D. Yoon
Management Science
2012
A
A customer management dilemma: When is it profitable to reward one's own customers?
J. Shin and K. Sudhir
Marketing Science
2010
A multiple ideal point model: Capturing multiple preference effects from within an ideal point framework
J. K. Lee, K. Sudhir and J. H. Steckel
Journal of marketing research
2002
Are Loyal Store Brand Users Less Store Loyal?
2012
B
Bounded rationality in pricing under state-dependent demand: Do firms look ahead, and if so, how far?
H. Che, K. Sudhir and P. Seetharaman
Journal of Marketing Research
2007
C
Competitive pricing behavior in the auto market: A structural analysis
K. Sudhir
Marketing Science
2001
D
Demand Externalities from Co-Location: Evidence from a Natural Experiment
K. Sudhir, B. Sen, and J. Shin
2011
Demand in High-Technology Markets: Role of Temporal and Contextual Reference Effects
K. Sudhir, W. Kim & S. Sen
Do Bonuses Enhance Sales Productivity? A Dynamic structural Analysis of Bonus-Based Compensation Plans
K. Sudhir, D. J. Chung, and T. Steenburgh
2013
Do private labels increase retailer bargaining power?
S. Meza and K. Sudhir
Quantitative Marketing and Economics
2010
Do slotting allowances enhance efficiency or hinder competition?
K. Sudhir and V. R. Rao
Journal of Marketing Research
2006
Do Sympathy Biases Affect Charitable Giving? Evidence from a Large Scale Natural Field Experiment
K. Sudhir, S. Roy & M. Cherian
Does Raising Store Brand Share Hurt Store Loyalty?
K. Sudhir, S. Sreenivasan, and D. Talukdar
Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety
Quantitative Marketing and Economics
2013
Does store brand patronage improve store patronage?
K. Sudhir and D. Talukdar
Review of Industrial Organization
2004
Dynamic Market Structure in a Durable Goods Market: The Effect of a New Product Form
K. Sudhir, J. Y. Luan, and B. Norris
2004
E
Education Consumption in an Emerging Market
K. Sudhir and S. Sancheti
2009
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
K. L. Ailawadi, E. T. Bradlow, M. Draganska, V. Nijs, R. P. Rooderkerk, K. Sudhir, K. C. Wilbur and J. Zhang
Marketing Letters
2010
F
Forecasting marketing-mix responsiveness for new products
Y. J. Luan and K. Sudhir
Journal of Marketing Research
2010
I
Investigating new product diffusion across products and countries
D. Talukdar, K. Sudhir and A. Ainslie
Marketing Science
2002

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