Publications by Subrata K. Sen

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Pricing strategy: prefatory note
J. P. Gould and S. K. Sen
The University of Chicago Press
1984
Promotional elasticities and category characteristics
C. Narasimhan, S. A. Neslin and S. K. Sen
The Journal of Marketing
1996
Purchasing strategies across product categories
R. C. Blattberg, P. Peacock and S. K. Sen
Journal of Consumer Research
1976
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Quantifying the competitive impact of a new entrant
M. S. Geisel, C. Narasimhan and S. K. Sen
Journal of Business Research
1993
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Salesforce compensation: insights from management science
A. T. Coughlan and S. K. Sen
Marketing Science Institute
1986
Salesforce compensation: Theory and managerial implications
A. T. Coughlan and S. K. Sen
Marketing Science
1989
Segmentation strategies for new national brands
R. C. Blattberg, T. Buesing and S. K. Sen
The Journal of Marketing
1980
Should NFL blackouts be banned?
W. P. Putsis Jr and S. K. Sen
Applied Economics
2000
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Test-Market Models for New Product Introduction
C. Narasimhan and S. K. Sen
Journal of Marketing
1983
The Firm's Management of Social Interactions
Subrata Sen, D. Godes, D. Mayzlin, et al.
Marketing Letters
2005

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