Publications by Subrata K. Sen

Primary tabs

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Marketing and Politics : Models, Behavior, and Policy Implications
S. Sen, B. Gordon, M. Lovett, R. Shachar, et al.
Marketing Letters
2012
Market segmentation using models of multidimensional purchasing behavior
R. C. Blattberg and S. K. Sen
The Journal of Marketing
1974
Market segments and stochastic brand choice models
R. C. Blattberg and S. K. Sen
Journal of Marketing Research
1976
Mathematical programming models for the determination of attribute weights
D. Pekelman and S. K. Sen
Management Science
1974
Measurement and estimation of conjoint utility functions
D. Pekelman and S. K. Sen
Journal of Consumer Research
1979
Measuring Quality Perceptions
Subrata Sen and C. Narasimhan
Marketing Letters,
1992
Mixing behavior in cross-country diffusion
W. P. Putsis, S. Balasubramanian, E. W. Kaplan and S. K. Sen
Marketing Science
1997
A
A Bayesian technique to discriminate between stochastic models of brand choice
R. C. Blattberg and S. K. Sen
Management Science
1975
A simulation model of capital budgeting under uncertainty
R. C. Salazar and S. K. Sen
Management Science
1968
Algorithms: Algorithm 333: MINIT algorithm for linear programming
R. C. Salazar and S. K. Sen
Communications of the ACM
1968
An evaluation of the application of minimum chi-square procedures to stochastic models of brand choice
R. C. Blattberg and S. K. Sen
Journal of Marketing Research
1973
Assessing the impact of antidrug advertising on adolescent drug consumption: results from a behavioral economic model
L. G. Block, V. G. Morwitz, W. P. Putsis Jr and S. K. Sen
American Journal of Public Health
2002
C
Conformity influence in small groups: A probabilistic measure
R. E. Witt and S. K. Sen
The Journal of Social Psychology
1972
D
Diffusion models and the marketing mix for single products
S. Kalish and S. K. Sen
Cambridge, MA: Ballinger Publishing Company
1986
I
Improving prediction in conjoint measurement
D. Pekelman and S. K. Sen
Journal of Marketing Research
1979
Interfaces between marketing and economics: an overview
D. Horsky and S. K. Sen
The Journal of Business
1980
Issues in Pricing Research
J. P. Gould and S. K. Sen
The Journal of Business
1984
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New product models for test market data
C. Narasimhan and S. K. Sen
The Journal of Marketing
1983
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Pricing strategy: prefatory note
J. P. Gould and S. K. Sen
The University of Chicago Press
1984
Promotional elasticities and category characteristics
C. Narasimhan, S. A. Neslin and S. K. Sen
The Journal of Marketing
1996

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