Publications by Ravi Dhar

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To choose or not to choose: this is the question
R. Dhar
Advances in Consumer Research
1992
Toward extending the compromise effect to complex buying contexts
R. Dhar, A. Menon and B. Maach
Journal of marketing research
2004
Trade-offs and depletion in choice
J. Wang, N. Novemsky, R. Dhar and R. F. Baumeister
Journal of Marketing Research
2010
Trying hard or hardly trying: An analysis of context effects in choice
R. Dhar, S. M. Nowlis and S. J. Sherman
Journal of Consumer Psychology
2000
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Up close and personal: An individual level analysis of the disposition effect
R. Dhar and N. Zhu
Management Science
2006
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When More Is Less: Construal Level and the Effects of Secondary Benefits on Pro-social Motivations
K. Goldsmith, G. E. Newman & R.Dhar
When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice
Y. Zhang, A. Fishbach and R. Dhar
Journal of Consumer Research
2007
Where there is a way, is there a will? The effect of future choices on self-control
U. Khan and R. Dhar
Journal of Experimental Psychology-General
2007

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