Publications by Ravi Dhar

Primary tabs

O
Opportunity cost neglect
S. Frederick, N. Novemsky, J. Wang, R. Dhar and S. Nowlis
Journal of Consumer Research
2009
P
Preference fluency in choice
N. Novemsky, R. Dhar, N. Schwarz and I. Simonson
Journal of Marketing Research
2007
Price-framing effects on the purchase of hedonic and utilitarian bundles
U. Khan and R. Dhar
Journal of Marketing Research
2010
R
Refining the dual-process theory of preference construction: A reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien
R. Dhar and M. Gorlin
Journal of Consumer Psychology
2013
S
Seeing the forest or the trees: Implications of construal level theory for consumer choice
R. Dhar and E. Y. Kim
Journal of Consumer Psychology
2007
Self-signaling and the costs and benefits of temptation in consumer choice
R. Dhar and K. Wertenbroch
Journal of Marketing Research
2012
Sequential Choices and Uncertain Preferences
R. Dhar
ADVANCES IN CONSUMER RESEARCH
1998
Similarity in context: Cognitive representation and violation of preference and perceptual invariance in consumer choice
R. Dhar and R. Glazer
Organizational Behavior and Human Decision Processes
1996
Subgoals as substitutes or complements: The role of goal accessibility
A. Fishbach, R. Dhar and Y. Zhang
Journal of personality and social psychology
2006
T
The effect of common and unique features in consumer choice
R. Dhar and S. J. Sherman
Journal of Consumer Research
1996
The Effect of Decision Order on Purchase Quantity Decisions
S. M. Nowlis, R. Dhar and I. Simonson
Journal of Marketing Research
2010
The effect of decision strategy on deciding to defer choice
R. Dhar
Journal of Behavioral Decision Making
1996
The effect of depleted resources and weak preferences on consumer choice
O. Amir, A. Pocheptsova, R. Dhar and R. Baumeister
Advances in Consumer Research
2005
The effect of forced choice on choice
R. Dhar and I. Simonson
Journal of Marketing Research
2003
The effect of the focus of comparison on consumer preferences
R. Dhar and I. Simonson
Journal of Marketing Research
1992
The effect of time pressure on consumer choice deferral
R. Dhar and S. M. Nowlis
Journal of Consumer Research
1999
The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality
T. Meyvis, K. Goldsmith and R. Dhar
Journal of Marketing Research
2012
The many faces of competition
W. Putsis and R. Dhar
Marketing Letters
1998
The shopping momentum effect
R. Dhar, J. Huber and U. Khan
Journal of Marketing Research
2007
To buy or not to buy: Response mode effects on consumer choice
R. Dhar and S. M. Nowlis
Journal of Marketing Research
2004

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