Publications by Ravi Dhar

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D
Deciding without resources: Resource depletion and choice in context
A. Pocheptsova, O. Amir, R. Dhar and R. F. Baumeister
Journal of Marketing Research
2009
Dynamics of goal-based choice
A. Fishbach and R. Dhar
Handbook of consumer psychology
2007
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Effect of Future Expected Decisions on Current Choices
U. Khan and R. Dhar
Advances in Consumer Research
2005
Ego depletion and cognitive load: Same or different constructs?
J. Vosgerau, S. Bruyneel, R. Dhar and K. Wertenbroch
Advances in Consumer Research
2008
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Five-Year Subject Index
L. R. Oswald, K. A. Braun, S. P. Mantel, F. R. Kardes, C. Janiszewski, D. R. Lichtenstein, R. Dhar, S. M. Nowlis, J. A. Ruth and C. C. Otnes
Journal of Consumer Research
1999
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Goal fulfillment and goal targets in sequential choice
N. Novemsky and R. Dhar
Journal of Consumer Research
2005
Goals as excuses or guides: The liberating effect of perceived goal progress on choice
A. Fishbach and R. Dhar
Journal of Consumer Research
2005
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Hedging customers
R. Dhar and R. Glazer
Harvard Business Review
2003
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Institutional perspectives on real estate investing
R. Dhar and W. N. Goetzmann
The Journal of Portfolio Management
2006
It’s the Thought that Counts: Causality and Compensatory Reasoning in Consumer Choice
G. E. Newman, R. Dhar & M. Gorlin
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Licensing effect in consumer choice
U. Khan and R. Dhar
Journal of Marketing Research
2006
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Making complementary choices in consumption episodes: Highlighting versus balancing
R. Dhar and I. Simonson
Journal of Marketing Research
1999
Making products feel special: When metacognitive difficulty enhances evaluation
A. Pocheptsova, A. A. Labroo and R. Dhar
Journal of Marketing Research
2010
Marketing Management
R. Dhar and R. S. Winer
Pearson Hall
2010
Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments
J. Xu, Z. Jiang and R. Dhar
Journal of Marketing Research
2013
Minimice los riesgos con sus clientes
R. Dhar and R. Glazer
Harvard Deusto business review
2004
Modeling the underreporting bias in panel survey data
S. Yang, Y. Zhao and R. Dhar
Marketing Science
2010
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New developments in mental accounting: implications for consumer choice
R. Dhar
ADVANCES IN CONSUMER RESEARCH
1996
New Directions in Behavioral Decision Theory: Implications for Consumer Choice
R. Dhar
Advances in Consumer Research
1995
O
Of frog wines and frowning watches: semantic priming, perceptual fluency, and brand evaluation
A. A. Labroo, R. Dhar and N. Schwarz
Journal of Consumer Research
2008

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