Publications by Ravi Dhar

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A
A behavioral decision theory perspective on hedonic and utilitarian choice
U. Khan, R. Dhar and K. Wertenbroch
Inside Consumption: Consumer Motives, Goals and Desires
2005
A Dual System Framework to Understand Preference Construction Processes in Choice
R. Dhar and M. Gorlin
Journal of Consumer Psychology
2013
Adding small differences can increase similarity and choice
J. Kim, N. Novemsky and R. Dhar
Psychological science
2013
An empirical analysis of the determinants of category expenditure
W. P. Putsis Jr and R. Dhar
Journal of Business Research
2001
Anticipating adaptation to products
J. Wang, N. Novemsky and R. Dhar
Journal of Consumer Research
2009
Are rheumatologists' treatment decisions influenced by patients' age?
L. Fraenkel, N. Rabidou and R. Dhar
Rheumatology
2006
Assessing the Competitive Interaction between Private Labels and National Brands*
R. W. Cotterill, J. Putsis, William P and R. Dhar
The Journal of Business
2000
B
Beyond rationality: The content of preferences
R. Dhar and N. Novemsky
Journal of Consumer Psychology
2008
Bridging the gap between joint and individual decisions: Deconstructing preferences in relationships
M. Gorlin and R. Dhar
Journal of Consumer Psychology
2012
C
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
R. Dhar, U. Khan, and E. Kim
Journal of Marketing Research
2013
Comparison effects on preference construction
R. Dhar, S. M. Nowlis and S. J. Sherman
Journal of Consumer Research
1999
Constructing Preferences: The Role of Comparisons in Consumer Judgment and Choice
S. Zhang and R. Dhar
Advances in Consumer Research
2000
Consumer choice between hedonic and utilitarian goods
K. Wertenbroch and R. Dhar
Journal of marketing research
2000
Consumer preference for a no-choice option
R. Dhar
Journal of Consumer Research
1997
Consumer research: In search of identity
I. Simonson, Z. Carmon, R. Dhar, A. Drolet and S. M. Nowlis
Annual review of psychology
2001
Context and task effects on choice deferral
R. Dhar
Marketing Letters
1997
Contingent response to self-customization procedures: implications for decision satisfaction and choice
A. Valenzuela, R. Dhar and F. Zettelmeyer
Journal of Marketing Research
2009
Coping with ambivalence: The effect of removing a neutral option on consumer attitude and preference judgments
S. M. Nowlis, B. E. Kahn and R. Dhar
Journal of Consumer Research
2002
D
Deciding without resources: Resource depletion and choice in context
A. Pocheptsova, O. Amir, R. Dhar and R. F. Baumeister
Journal of Marketing Research
2009
Dynamics of goal-based choice
A. Fishbach and R. Dhar
Handbook of consumer psychology
2007

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