Publications by Zoë Chance

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'I Read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences
Z. Chance & M. Norton
Interplay of Truth and Deception
2008
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A Temporal View of the Costs and Benefits of Self-Deception
Z Chance, MI Norton, F Gino and D. Ariely
Proceedings of the National Academy of Sciences
2011
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F. Scott Fitzgerald
Levis, Amanda & Z. Chance
Thousand Oaks
The Encyclopedia of Lying and Deception
Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the General Antiretroviral Business
Z. Chance & R. Deshpande
John Wiley & Sons, Inc
Business Solutions for the Global Poor: Creating Social and Economic Value
2007
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Giving Time Gives You Time
C. Mogilner, Z. Chance and M. I. Norton
Psychological Science
2012
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People are Experience Goods: Improving Online Dating with Virtual Dates
Z. Chance, Frost, Jeana H, M. I. Norton, D. Ariely
Journal of Interactive Marketing
2008
Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations
Z Chance and R Deshpandé
Journal of Macromarketing
2009