Insights Blog

New research from Yale SOM professor Jiwoong Shin highlights how the predictive power of targeted advertising can be undercut by ignoring the misaligned incentives of advertisers and consumers.

Even when consumers want to make sustainable food choices, they may not know which choices are sustainable.

Social media platforms have revolutionized the way we communicate with one another and access and consume information.

Marketers ought to take careful stock of intuition’s persistence. Sometimes our gut is right. But even when it’s not, it can be difficult to override.

Giving the right gift is difficult, in part because givers and receivers don’t necessarily agree on what “right” means.

Yale SOM Professor Ravi Dhar and co-faculty leader of the newly launched Yale Program on Stakeholder Innovation and Management shares insights into the growth

Recent years have seen brick & mortar shopping on the decline, especially among younger generations. Yet, consumers still report several positive associations with in-person purchasing.

New research from Yale SOM Professor Taly Reich reveals that after consumers have been exposed to certain types of sad content, they respond with a counterintuitive impulse: the need to sustain their blue moods.

Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews. 

Tali Marcus ’23 shares what she worked on during her internship with Dow Jones.