Insights Review

Valuable Mistakes

September 25, 2017

Frustrating as they are, mistakes teach lessons and build character. They test commitment and occasionally generate new insights. But do they make for good marketing fodder? For the sake of reputation, companies don’t promote the mistakes that they make, but a recent article in The Journal...

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What’s in a Number?

December 16, 2016

In 2012, the 23rd vinyl pressing of The Beatles’ White Album sold on eBay for $13,750. One year later, the very first pressing, White Album No. 1, sold for $35,000, or more than twice as much. This auction result carries a superficial logic: number one is better than number twenty-three....

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Tasting Expectations

September 26, 2016

Beliefs are stubborn. They don’t yield easily to the impress of experience. If you’ve long favored instant coffee over drip coffee, but one day taste a superior cup of drip, that doesn’t mean you’ll change your ways. Below the opinion—this is good coffee!—lies a more enduring...

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