2024 InsightsOn Conference
The Yale Center for Customer Insights proudly presents our annual flagship conference, InsightsOn, where cutting-edge academic researchers and business practitioners from around the world come together to collaborate on research into consumer choices, marketing strategy, brand performance and more.
Behavioral Economics Immersion
This program, comprised of 24 hours of coursework and immersive sessions over three days, is taught by distinguished faculty fellows of Yale’s Center for Customer Insights (YCCI) who have collaborated with industry leaders to develop a rigorous, hands-on curriculum grounded in a Behavioral Economics framework that produces results.
Yale Customer Insights Conference
Cutting-edge academic researchers and business practitioners from around the world collaborate on research into consumer choices, marketing strategy, brand performance and product innovation.
Watch highlights from the 2023 Yale Customer Insights Conference here:
Jon Iwata - Data, Trust, and AI
Pam Forbus - Building a Consumer-Centric Organization
Nilanjan Adhya - Rethinking the Customer Journey: Shifting Focus to Experience
Yuting Zhu - Zero to One: Sales Prospecting with Augmented Recommendation
Carey Morewedge - When do People Trust AI? Algorithm Adoption and Human Egotism
Avner Strulov-Shlain - Influencing Privacy Valuations with Choice Architecture
Sam Maglio - How Long Do People Use Their Stuff
Dan McCarthy - The Impact of Major Events on Consumer Behavior
Claire Tsai - Evaluation Inflation: Investigating the Validity of Online Reviews
Adrian Ward - Thinking Online: Mistaken Perceptions of Personal Knowledge in a Digital World
Joonhwi Joo - Enhancing Online Experimentation Strategies
Learn more about our past conferences: 2022| 2019 |2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011
Learning from Leaders Webinar
The Learning from Leaders (LFL) webinar is a complimentary series hosted by the Yale Center for Customer Insights featuring leaders in academia and industry across marketing functions sharing their expertise on the changing world of marketing and insights.
Videos of recent LFL speakers are posted on YCCI's YouTube channel.
Read Highlights from Past Speakers: Barry Nalebuff | Zoe Chance | Cass Sunstein | Ayelet Fishbach | Danny Kahneman | Renee Richardson Gosline | Ken Muench | Hubert Joly | Stephan Gans | Stan Sthanunathan | Raja Rajamannar