Yale SOM Case Excerpts

Robert Fabricant of frog design Discusses Benefits and Limits of "Design Thinking"

July 17, 2017

 frog design, New York, NY - 7/29/2010 Case Excerpt: “When frog principal designer Michele Tepper visited iTEACH in KwaZulu-Natal, she quickly learned that every conversation, no matter how heated, began with polite greetings. The first ‘hello’ was always the Zulu word...

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Watch: Tim Brown, CEO of IDEO and Larry Keeley, President of Doblin Group, Discuss Innovation at Mayo Clinic

June 21, 2017

Palo Alto, CA - 8/17/2010 New York, NY - 8/16/2010 Case Excerpt: “In the early 2000s, Mayo Clinic physician Nicholas LaRusso began asking himself a question: if we can test new drugs in clinical trials, can we also test new kinds of doctor-patient interactions? Although over the...

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Online Gaming For Online Training

June 5, 2017

Synchrony Financial provided credit for the customers of tens of thousands of retailers, from big-box stores to mom-and-pop enterprises. CEO Margaret Keane recognized that innovation was critical as retail markets changed and new credit providers appeared. Synchrony Financial created new services and products for partners and their customers. A website for small retailers and their employees highlighted an online game to reinforce key learnings.

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Contracts on the Silk Road

May 15, 2017

In this model contract, or exemplar, from the nineteenth century, the character si 厶 (“blank to be filled in”) indicates a place in which the scribe should insert characters. The first instance appears on the first line, seven characters down, after a red punctuation mark, which reads “blank-to-be-filled-in last-name given-name] Model contracts, or exemplars, were in use in the nineteenth century.

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