Rethinking Marketing and Insights: Behavioral Economics Immersion

June 12 – 14, 2018

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Drive better business results using cutting-edge behavioral research to:

  • Better frame your value proposition
  • Design memorable customer experiences
  • Understand conscious and unconscious choice-drivers
  • Redesign research practices to generate real consumer insights
  • Learn how to become an effective test-and-learn organization

Presented by Yale School of Management, this three-day program is taught by distinguished faculty fellows of Yale’s Center for Customer Insights (YCCI) who have collaborated with industry leaders to develop a rigorous, hands-on curriculum grounded in a behavioral economics framework that produces results.

For more information, please contact Molly Nagler or Tracy Sheerin.

Edward P. Evans Hall
165 Whitney Avenue
New Haven, CT 06511
United States