Hoppyness as Happiness: Kona’s Success as a Lifestyle Brand

November 28, 2017, 11:45 a.m. – 12:45 p.m. EST

Add to Calendar

The beer industry has been in a time of extreme fluctuation. Just a decade ago, there were merely 400 breweries operating in the United States. Today, there are over 8000—and more are opening every day. But now that craft beer sales are beginning to soften after a period of unprecedented growth, brewers are facing new challenges staying relevant to consumers.

Andy Thomas, CEO of the nation’s fifth largest craft brewing company, Craft Brew Alliance visits Evans Hall to discuss how insights-driven solutions can be applied to the challenges facing the beer industry. He’ll also discuss the evolution of the company’s portfolio strategy, and how Kona Brewing became CBA’s top-selling brand through lifestyle positioning as “liquid aloha.”

Event tags

Speakers

Andy Thomas

CEO, Craft Brew Alliance

Andy Thomas has served in the role Chief Executive Officer for Craft Brew Alliance (CBA) since January 1, 2014. Prior to that, Mr. Thomas was President of Commercial Operations for CBA from 2011 through 2013, where he helped establish the...

Andy Thomas has served in the role Chief Executive Officer for Craft Brew Alliance (CBA) since January 1, 2014. Prior to that, Mr. Thomas was President of Commercial Operations for CBA from 2011 through 2013, where he helped establish the company’s distinctive national portfolio strategy. Mr. Thomas brings more than two decades of leadership experience in consumer packaged goods and the beer and beverage industries to his role as CEO for CBA. He spent 12 years, from 1995 to 2007, at Heineken, working with brewers and beers in more than 55 countries across four continents, and served as president & CEO of Heineken USA from 2005-2007. More recently, he served as an independent consultant and senior advisor to The Monitor Group, a global management consulting firm. Mr. Thomas holds an MBA from the Simon Graduate School of Business, University of Rochester, and a Bachelor of Science, with a concentration in Marketing, from Bryant University.