Frontiers of Marketing

September 19 – 21, 2017

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Drive immediate business results with our new, intensive, three-day Yale program that explores cutting-edge behavioral science, digital media, and data analytics

This program, developed in concert with Yale Center for Customer Insights, answers the three top concerns we hear from global marketing leaders – how to better unearth consumer insights, how to engage with consumers in today’s digital world and how to use big data for the greatest impact.

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Edward P. Evans Hall
165 Whitney Avenue
New Haven, CT 06511
United States

Program Information

Rethinking Marketing and Insights: Behavioral Economics Immersion

This three-day program is taught by distinguished faculty fellows of Yale’s Center for Customer Insights (YCCI) who have collaborated with industry leaders to develop a rigorous, hands-on curriculum grounded in a behavioral economics framework that produces results.

Global Branding in the Digital Era 数字时代的品牌全球化

Build and lead your customer-focused organization in today’s transformed marketplace with the latest research from thought leaders in academia and industry.