Frontiers of Marketing

September 19 – 21, 2017

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Drive immediate business results with our new, intensive, three-day Yale program that explores cutting-edge behavioral science, digital media, and data analytics

This program, developed in concert with Yale Center for Customer Insights, answers the three top concerns we hear from global marketing leaders – how to better unearth consumer insights, how to engage with consumers in today’s digital world and how to use big data for the greatest impact.

The curriculum dedicates one day to each topic (consumer insights, digital marketing and big data) for a deep exploration of the latest academic research and the best-in-class examples from industry. The program will include a healthy mix of lecture and working sessions to assure inspiration in the lecture hall drives impact at the office.

Edward P. Evans Hall
165 Whitney Avenue
New Haven, CT 06511
United States

Program Information

Rethinking Marketing and Insights: Behavioral Economics Immersion

This three-day program is taught by distinguished faculty fellows of Yale’s Center for Customer Insights (YCCI) who have collaborated with industry leaders to develop a rigorous, hands-on curriculum grounded in a behavioral economics framework that produces results.

Global Branding in the Digital Era 数字时代的品牌全球化

Build and lead your customer-focused organization in today’s transformed marketplace with the latest research from thought leaders in academia and industry.