Rethinking Marketing and Insights: Behavioral Economics Immersion

June 13 – 15, 2017

Drive better business results using cutting-edge behavioral research to:

  • Better frame your value proposition
  • Design memorable customer experiences
  • Understand conscious and unconscious choice-drivers
  • Redesign research practices to generate real consumer insights
  • Learn how to become an effective test-and-learn organization

Presented by Yale School of Management, this three-day program is taught by distinguished faculty fellows of Yale’s Center for Customer Insights (YCCI) who have collaborated with industry leaders to develop a rigorous, hands-on curriculum grounded in a behavioral economics framework that produces results.

For more information, please contact Molly Nagler or Tracy Sheerin.

Edward P. Evans Hall
165 Whitney Avenue
New Haven, CT 06511
United States

Program Information

Frontiers of Marketing

The new Frontiers of Marketing will be held September 19-21, 2017 at the Yale School of Management. This program, developed in concert with Yale Center for Customer Insights, answers the three top concerns we hear from global marketing leaders – how to better unearth consumer insights, how to engage with consumers in today’s digital world and how to use big data for the greatest impact.

Global Branding in the Digital Era 数字时代的品牌全球化

Build and lead your customer-focused organization in today’s transformed marketplace with the latest research from thought leaders in academia and industry.