Frontiers of Marketing

May 23 – 25, 2017

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The new Frontiers of Marketing Program will be held May 23rd-25th, 2017 at the Yale Club, New York. This program, developed in concert with Yale Center for Customer Insights, answers the three top concerns we hear from global marketing leaders – how to better unearth consumer insights, how to engage with consumers in today’s digital world and how to use big data for the greatest impact.

The curriculum dedicates one day to each topic (consumer insights, digital marketing and big data) for a deep exploration of the latest academic research and the best-in-class examples from industry. The program will include a healthy mix of lecture and working sessions to assure inspiration in the lecture hall drives impact at the office.

Contact Tracy Sheerin for more information.

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Yale Club of New York
50 Vanderbilt Ave
New York, NY 10017
United States

Program Information

Rethinking Marketing and Insights: Behavioral Economics Immersion

This three-day program is taught by distinguished faculty fellows of Yale’s Center for Customer Insights (YCCI) who have collaborated with industry leaders to develop a rigorous, hands-on curriculum grounded in a behavioral economics framework that produces results.

Global Branding in the Digital Era

Build and lead your customer-focused organization in today’s transformed marketplace with the latest research from thought leaders in academia and industry.