A Conversation with Jeff Larson '99, Former CMO of Stew Leonard's

Colloquium on Marketing Leadership

March 29, 2017, 11:45 a.m. – 12:45 p.m. EDT

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As marketers shift more time and resources to digital marketing, a gulf is growing between customers served by those digital channels and those reached only by traditional marketing. The emerging challenge facing marketers like Jeff Larson ’99, former CMO of Stew Leonard’s, is creating a digital experience that meshes with a brand’s in-store experience.

In his talk, Jeff will discuss his approach to digital transition, and how marketers can appeal to a tech-savvy generation without alienating existing customers.

This event is open to the Yale community.

Colloquium on Marketing Leadership: Jeff Larson, Stew Leonard's

Speakers

Jeff Larson '99

Chief Marketing Officer at Stew Leonard's

Jeff is the Chief Marketing Officer for Stew Leonard’s food and wine retail brands. Stew Leonard’s was a pioneer in customer-first retail marketing and is regularly named among the top retail grocers in the country. Since joining Jeff has...

Jeff is the Chief Marketing Officer for Stew Leonard’s food and wine retail brands. Stew Leonard’s was a pioneer in customer-first retail marketing and is regularly named among the top retail grocers in the country. Since joining Jeff has been focused on sales and profit building initiatives including the company’s digital transformation. Prior to Stew Leonard’s, Jeff led Brand Marketing for Subway Restaurants globally and was a member of the Subway Global Leadership Team. He led several highly recognized initiatives including $5 Footlongs, the launch of breakfast, Fresh Fit, and the collaboration with Disney. His focus has been on big ideas brought to life as fully integrated marketing campaigns spanning multiple platforms. Jeff began his marketing career in Brand Management for Procter & Gamble and was a Management Consultant with Accenture Consulting in New York and Boston. Jeff is a graduate of Boston College and holds a Masters in Business Administration from Yale SOM, class of ‘99.