Creating an Antevasin Corporation - Experiments from India's Godrej Group

China India Insights Colloquium

November 18, 2014, 12:00 a.m. EST

Antevasin is Sanskrit for someone who lives at the border. In ancient times it referred to someone who had left the worldly life to live at the edge of the forest where the spiritual masters dwelled – on the border between the material and spiritual worlds. The Godrej Group is a 118-year-old diversified conglomerate whose products and services are used by half a billion Indians each day.  But as the firm gets older, India grows younger, and the world a more interconnected, complex place. 

To understand the aspirations of young India and to respond to new challenges, the company is making an effort, inspired by the antevasin of ancient times, to live on the border between its storied past and an exciting if uncertain future. In this special talk, Parmesh Shahani, the head of the Godrej India Culture Lab and Yale World Fellow 2014, will share 4 recent experiments by the group - spanning human capital, design, venture capital and culture - aimed at transforming itself into an antevasin corporation. 

Watch the event

Questions?  Please email heather.fitzgerald@yale.edu

Evans Hall - Classroom 4400 (Lin Technology Classroom)
165 Whitney Avenue
New Haven, CT 06511
United States

Speakers

Parmesh Shahani

Head of Godrej India Culture Lab

Parmesh Shahani, listed in 2012 as one of 25 Indians to watch out for by Financial Times, is the head of the Godrej India Culture Lab - an experimental idea-space that cross–pollinates the best ideas and people working on India from across the...

Parmesh Shahani, listed in 2012 as one of 25 Indians to watch out for by Financial Times, is the head of the Godrej India Culture Lab - an experimental idea-space that cross–pollinates the best ideas and people working on India from across the academic, creative and corporate worlds to explore what it means to be modern and Indian. In addition, Parmesh also serves as the Editor-at-large for Verve magazine, India. Parmesh is a Yale World Fellow, World Economic Forum Young Global Leader, TED Fellow, MIT Futures of Entertainment Fellow, and a Utrecht University-Impakt Fellow. His book - Gay Bombay: Globalization, Love and (Be)Longing in Contemporary India (Sage Publications) was released in 2008. You can learn more about Parmesh on www.parmesh.net and follow him on Twitter at @parmeshs.