Engaging Consumers in a Complex World - conference recap

February 20, 2013
 
A major theme dominated at YCCI's recent conference - we are welcoming a new era of marketing with people at the core. As consumers gain voice in an interconnected globe, the marketers of tomorrow have to learn to think in an integrated way about engaging consumers wherever they may be.
 
The marketers of tomorrow must find innovative ways of forging relationships with consumers.  Hear more about this trend from our speakers:
 
Anil Menon spoke about the novel challenges rapid urbanization pose to Cisco and its clients.  The message was clear:  the most successful organizations globally are those facing complexities head-on — listening, learning, and innovating again and again at both global and local levels.
 
Kevin Ryan, Founder & CEO, Gilt Groupe
Listen to Kevin Ryan as he talks about how marketers must leverage technology to reach consumers in new and different ways. The extent to which Gilt Groupe is able to tailor daily deals, email messages, and web-interface, as well as measure sales, is revolutionary.
 
Hear Marc Speichert discuss how the beauty company is changing its approach to better capture consumers along an evolving path to purchase.  By curating video content, collaborating with beauty bloggers, and allowing passengers in New York taxi cabs to make purchases from their seats, L’Oreal is using technology in innovative ways that move with the consumer.

 

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