Engaging Consumers in a Complex World

Engaging Consumers in a Complex World

January 25, 2013, 12:00 a.m. – 12:00 a.m. EST



Yale School of Management
55 Hillhouse Avenue
New Haven, CT
United States


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  “Leaders in all sectors need to understand how the world's market economies have evolved over the last thirty years. One challenge for marketers is that, due to globalization and technology, markets and consumers can be at once more connected and more segmented. Leaders of global enterprises will provide valuable insights about how to reach consumers in this new terrain.”

--Dean Edward A. Snyder, Yale School of Management