Engaging Consumers in a Complex World

Engaging Consumers in a Complex World

 

 

“Leaders in all sectors need to understand how the world's market economies have evolved over the last thirty years. One challenge for marketers is that, due to globalization and technology, markets and consumers can be at once more connected and more segmented. Leaders of global enterprises will provide valuable insights about how to reach consumers in this new terrain.”
 
--Dean Edward A. Snyder, Yale School of Management
 

A major theme dominated at YCCI's recent conference - we are welcoming a new era of marketing with people at the core. As consumers gain voice in an interconnected globe, the marketers of tomorrow have to learn to think in an integrated way about engaging consumers wherever they may be. The marketers of tomorrow must find innovative ways of forging relationships with consumers. Hear more about this trend from our speakers - shareable materials from the conference are located below.

VIDEOS

PRESENTATION