A Conversation with Linda Schupack '92, EVP of Marketing at AMC Networks
Colloquium on Customer Insights
Recent TV hits such as Mad Men, Breaking Bad and The Walking Dead have propelled AMC into the limelight. A driving force behind that success is AMC's EVP of Marketing, Linda Schupack. Please join Linda as she discusses the lifespan of a show from conception to maturity, and how marketing and consumer insights play a role in each stage.
Lunch will be served.
Read Linda's recent interview on YCCI's Market Sample