Johnson & Johnson: The Making and Marketing of Sustainable Brands

Johnson & Johnson: The Making and Marketing of Sustainable Brands

Colloquium in Sustainability Marketing

The Yale Center for Customer Insights and the Yale Center for Business and the Environment are pleased to present Al Iannuzzi, Director in the Worldwide Environment, Health & Safety department and Keith Sutter, Sr. Product Director for Sustainable Brand Marketing.  They will discuss the ins and outs of creating and marketing more sustainable products at Johnson & Johnson. The company’s signature Earthwards process sets the bar for developing greener products, but it is not always easy making already successful products and brands greener without altering the customers’ experience. This session will discuss the motivations and impacts of the program, as well as the internal decision making processes as J&J implements changes and communicates them to its customers.

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The Colloquium on Sustainability Marketing at Yale sponsored by DEKRA aims to unravel and address the challenges of creating environmentally sustainable products, services and brands that customers love.

 

 

 

Speakers

Al Iannuzzi
Senior Director, Worldwide Environment, Health & Safety, Johnson & Johnson
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Al is a Senior Director in the Worldwide Environment, Health & Safety department at Johnson & Johnson where he directs the Global Product Stewardship and Green Marketing programs. He has over 30 years experience in the EHS field and leads Johnson & Johnson’s EA® greener product design process, product stewardship objectives of the Healthy Future 2015 sustainability goals, green marketing, and emerging issues programs.
Keith Sutter
Senior Product Director, Sustainable Brand Marketing, Johnson & Johnson
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Keith Sutter is the Sr. Product Director for Sustainable Brand Marketing at Johnson & Johnson. In that role Keith leads Johnson & Johnson’s 250 Operating Companies in developing sustainable products, business and marketing strategies. He translates the value of Johnson & Johnson’s extensive product stewardship and environmental successes to the company's trade customers and consumers including championing the Earthwards® process.
George Newman
Moderator
Assistant Professor of Organizational Behavior, Yale School of Management
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George Newman is interested in the application of basic cognitive processes, such as categorization and causal reasoning, to consumer behavior. Currently, his research examines the psychological processes underlying our concepts of authenticity and authentic "originals" in the domains of art, celebrity possessions, and consumer products. He is also interested in pro-social behaviors such as charitable giving and purchasing environmentally-friendly products, and how consumers may balance their desires to “do good” with desires to maximize the efficiency of their donations or purchases. Newman has published work on essentialism, perceptions of animacy, children’s conceptual development, causal reasoning, and identity continuity.