Johnson & Johnson: The Making and Marketing of Sustainable Brands
Colloquium in Sustainability Marketing
The Yale Center for Customer Insights and the Yale Center for Business and the Environment are pleased to present Al Iannuzzi, Director in the Worldwide Environment, Health & Safety department and Keith Sutter, Sr. Product Director for Sustainable Brand Marketing. They will discuss the ins and outs of creating and marketing more sustainable products at Johnson & Johnson. The company’s signature Earthwards process sets the bar for developing greener products, but it is not always easy making already successful products and brands greener without altering the customers’ experience. This session will discuss the motivations and impacts of the program, as well as the internal decision making processes as J&J implements changes and communicates them to its customers.
The Colloquium on Sustainability Marketing at Yale sponsored by DEKRA aims to unravel and address the challenges of creating environmentally sustainable products, services and brands that customers love.
- George Newman
- Assistant Professor of Organizational Behavior, Yale School of Management
- Speaker Bio