Q & AGlobal Business Marketing
Displaying 32 results
How does a manufacturing company in Baltimore thrive selling steel around the world? Titan Steel Corporation keeps manufacturing jobs in the U.S. by continually adapting to shifting suppliers and customers as macro trends and exchange-rate shifts alter the global competitive landscape.
Robert Costanza is one of the founders of a trans-disciplinary effort to understand how economics is embedded in the broader ecosystem that supports all human activity. From this perspective, he sees both limits for economic growth and opportunities to improve long-term human well- being.
Q & ASustainability Economics Marketing
One study in 1997 estimated the value of all the functions performed by ecosystems at $33 trillion per year — substantially more than the entire world economy. But in most instances, functions such as purification of water and air, nutrient cycling in soil, or the resilience created by biodiversity don't have a clear economic value. A number of firms around the world see opportunity in monetizing those functions.
A number of economists, psychologists, and neuroscientists are using imaging studies to peek at the brain in action — trying to better understand why we make some of the choices we do.
The question has always been critical to marketers. However, with rapid innovations in technology—social networks, mobile technology, new ways of delivering content—and the following shifts in behavior, it might be harder to answer than ever. Rishad Tobaccowala, the CEO of Denuo, a company that helps clients grapple with these trends, gives his take on the pulse of marketing today.
Q & AMarketing
Even in a globalized world, culture can create real differences in how products are received from country to country. This can lead to both challenges and opportunities for businesses, according to Julien Cayla of the Australian School of Business.
Q & AMarketing