Category: Innovation

Displaying 28 results

Can you say 'Cosmo' in Russian?

You can find Cosmopolitan on news­stands in Korea, India, Russia, Greece, Brazil, China, and 50 other countries. How did the idea of the “fun, fearless female” go global — and pull in profits for Hearst?
Global Business Innovation Marketing

Did the mail shape globalization?

Global commerce would be impossible without the movement of information — contracts, arrangements, plans, blueprints. Before the digital revolution transformed many of these things into bits and pixels, there was a postal revolution that improved the speed of information flow around the world.
Technology Innovation

Is emission reduction a new capital?

A firm of financiers, technologists, and policy mavens is bringing capital to bear on projects around the world that reduce greenhouse gas emissions. They hope to help turn the tide against climate change — and make a healthy profit.
Sustainability Innovation

What is the return on a life saved?

Ed Kaplan and David Paltiel have known each other for 20 years, sometimes collaborating on research projects or coauthoring papers. They argue that when the tools of a business education are applied to the problems of healthcare, such as the HIV/AIDS pandemic, the result can be better decisions about how to use scarce resources.
Q & A
Healthcare Innovation

How can we fund innovation?

In searching for opportunities to invest in healthcare, venture capitalists must consider not only which new technologies and ideas are likely to develop into successful businesses, but which are poised to transform medicine — and which can make a difference in people’s lives.
Healthcare Innovation

What is a long life worth?

A document from 1787 Holland lists the names of girls whose income from government annuities was pooled and securitized, allowing investors to essentially bet that the girls would live a long time. Yale SOM Professors Will Goetzmann and Geert Rouwenhorst discuss how this novel financial device functioned and how it fits in the story of the development of more and more sophisticated securities.
Q & A
Finance Innovation