Category: Behavioral Approach to Management

Displaying 24 results

What is neuroeconomics?

The new field of neuroeconomics looks at how economic decision-making actually happens inside the brain. Jonathan Cohen, co-director of the Princeton Neuroscience Institute at Princeton University, describes insights that are emerging from the collaborative work of neuroscientists, psychologists, and economists.
Q & A
Behavioral Approach to Management

Is optimism rational?

We learn in kindergarten to look on the bright side. But is optimism good for us? And do we adjust our sunny expectations based on our experiences? Cade Massey, an assistant professor of organizational behavior at Yale SOM, discusses his work.
Q & A
Behavioral Approach to Management

Is risk rational?

Misunderstanding of risk was a major factor in the subprime crisis and ensuing recession. Andrew Lo argues that one has to look at both logical and emotional parts of the brain to grasp how people respond to financial risk.
Q & A
Behavioral Approach to Management Finance

Are we good at making choices?

Do the choices we make as consumers serve our economic interests? Do they even reflect our real preferences? Three Yale scholars discuss research — their own and others' — that sheds light on these questions.
Q & A
Behavioral Approach to Management

What are you thinking?

Decades of economic research have assumed people pursue their goals in a rational manner, discounting the effects of emotion, bias, error, and other irrational forces. Robert Shiller argues that economists need to take a closer look at how people make decisions.
Q & A
Behavioral Approach to Management Economics Innovation