Category: Behavioral Approach to Management

Displaying 26 results

Do we listen to opinion leaders?

Are there leaders in everyday life? A long body of literature argues that a small number of individuals have an outsize influence on what the rest of us buy, wear, and consume. But marketing professionals and scholars have been debating how to make use of these opinion leaders.
Feature
Behavioral Approach to Management Leadership

Does cheating matter?

Behavioral economist Dan Ariely's research has found that the cumulative impact of various forms of cheating has a significant effect on the world economy. His experiments show that people, across a wide range of situations, will cheat just a little bit, even when given the opportunity to get away with more; but reminders of core values can reduce cheating. He discusses the implications of these ideas for managers and professional organizations.
Q & A
Behavioral Approach to Management

What is neuroeconomics?

The new field of neuroeconomics looks at how economic decision-making actually happens inside the brain. Jonathan Cohen, co-director of the Princeton Neuroscience Institute at Princeton University, describes insights that are emerging from the collaborative work of neuroscientists, psychologists, and economists.
Q & A
Behavioral Approach to Management

Is optimism rational?

We learn in kindergarten to look on the bright side. But is optimism good for us? And do we adjust our sunny expectations based on our experiences? Cade Massey, an assistant professor of organizational behavior at Yale SOM, discusses his work.
Q & A
Behavioral Approach to Management

Is risk rational?

Misunderstanding of risk was a major factor in the subprime crisis and ensuing recession. Andrew Lo argues that one has to look at both logical and emotional parts of the brain to grasp how people respond to financial risk.
Q & A
Behavioral Approach to Management Finance

Are we good at making choices?

Do the choices we make as consumers serve our economic interests? Do they even reflect our real preferences? Three Yale scholars discuss research — their own and others' — that sheds light on these questions.
Q & A
Behavioral Approach to Management