C-Suite Talent To Visit Yale SOM for Annual Marketing Conference

February 8, 2012

The Yale School of Management Center for Customer Insights, in conjunction with the Yale SOM Marketing Club, is hosting its sixth annual Marketing conference on this Friday, 2/10. The theme this year is "The Higher Velocity Marketplace: Technology, Innovation and Engagement in the New Marketplace." The event is completely sold out and attended by students, faculty, alumni and industry experts. I am personally extremely excited to see that two of our very successful alums, Gina Boswell (EVP, Unilever/SOM '89) and Claire Johnson (SVP, Google/SOM '01) are coming back to Yale to speak at the event. As one of the leaders of the Marketing Club, I will have the pleasure to introduce Claire and look forward to a very exciting day on Friday. If you are interested in following the event on twitter, our handle is @yalecci and the hashtag is #yccimktg12 Listed below is the agenda for the day:

  • 9:00-9:15 Opening remarks Dean Edward A. Snyder

  • 9:15-10:00 Jon Iwata CMO IBM

  • 10:00-10:45 Geoff Cottril CMO Converse

  • 10:45-11:00 Break

  • 11:00-11:45 Gina Boswell SOM ’89 EVP, Personal Care Unilever North America

  • 11:45-1:00 Lunch

  • 1:00-1:45 Ross Martin EVP Viacom (MTV Scratch)

  • 1:45-2:30 Claire Johnson SOM ‘01 VP New Products, Media and Platforms Google

  • 2:30-2:50 Millenials & Smart Phones Christina Bruno, Priyanka Garg & Jason Klein SOM ‘12

  • 2:50- 3:00 Closing Remarks Prof. Ravi Dhar Director, Yale Center for Customer Insights

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Alex Roberts