Manchester United in Malaysia

An original Yale SOM CRDT production combining media advertisements, raw footage, and primary interviews to unveil the unusual prevalence of Manchester United fans in Malaysia.

July 24, 2017

A special report for the Yale School of Management about Manchester United supporters in Kuala Lumpur, Malaysia, 2013

Case Excerpt:

“A new age of Pax Britannica has begun, at least in football. English football powerhouses like Manchester United have established business relationships all over the world, from Southeast Asia to South America. At superstores, with TV contracts, and with corporate sponsorships, United reaps the rewards of its stirring history and unsurpassed modern record. How well United establishes its global outposts could determine the future of football in England, Europe and beyond.”  

– From Yale University School of Management Case Study #13-021, “Glory, Glory  Man United!”

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