Leveraging Solar Energy to Illuminate Street Vendors

By redesigning the supply of solar energy, SELCO pioneered a new type of vendor - the solar lighting entrepreneur.

August 20, 2017

Shot on location in India, August 2009

Case Excerpt:

“SELCO recognized that replacing the kerosene lanterns with solar lights could represent a considerable improvement for street vendors. But these micro-merchants had neither the resources to buy nor the real estate to deploy PV panels, inverters and batteries to power solar lighting.

The answer surfaced in redesigning the way solar energy was supplied. Rather than building a system where each vendor had its own solar light set-up, SELCO hit upon a scheme where a new type of vendor, the solar lighting entrepreneur, would supply street vendors with solar energy on a daily basis.”

- From Yale School of Management Case Study #09-033, “SELCO.”