A Brief Tour of Huichapan & Huixcazdhá

Huichapan is home to San Miguel's first retail outlet, which it hopes will be the model for future expansion through franchising. Population: 39,000.

June 14, 2017

“The growth of the plant brought numerous improvements to the infrastructure of the town. Part of the costs of these improvements was funded by San Miguel, a part was supported by the donation of local labor, and a part of the infrastructure came from increased allocations from the municipality. Benito Manrique observed that with the construction of the plant, the populace gained more attention from local authorities who otherwise would not have been as interested in the fate of poor indigenous rural residents.”

– From Global Network Case Study #101-14, “San Miguel: Expanding the Amaranth Market” produced by Yale School of Management and Technologico De Monterrey.

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