Assistant Director, Marketing and Sales

Detailed Job Listing:

job family: Managerial & professional 

STARS Requisition: 43799BR
University Job Title: Assistant Director 2
Department Job Title: Assistant Director, Marketing and Sales 

Grade: 23

Position Focus: 

Reporting to the Director of Marketing and Innovation, the Assistant Director, Marketing and Sales will be responsible for developing and executing a range of marketing sales and operational projects for Yale School of Management Executive Education.

Essential Duties: 

MARKETING

Working in concert with School of Management Communications and following marketing and communication styles and standards as defined by the School of Management...

  1. With Marketing Director, implement global communication and marketing campaigns to engage with audience before, during, and after an executive program. Communications efforts include but not limited to: website, social media outreach, email development and delivery, communication with media partners and press kit preparation.
  2. With marketing team, manage and stay up-to-date with marketing automation tools (e.g., Salesforce Marketing cloud or Marketo).
  3. Work with marketing team to develop and deliver timely marketing metrics to gauge marketing efficacy.
  4. Lead and execute social media efforts through hands-on understanding of evolving social media technologies and best practices. Develop creative, appropriate ways for Executive Education to connect with key audiences.
  5. Manage advertising and media buys across programs, including placement, payment and creative development.
  6. Manage contact information between platforms for use in sales, marketing, and reporting.
  7. Regularly update information resources used for program marketing, including faculty bios, participant guides, and University statistics. Arrange for translation of updated information into Chinese, Spanish, and other languages as required for marketing
  8. Design and build slides shows and/or videos at the end of some programs, ensuring a focus on closing the program strongly, gathering participant feedback, marketing future events and driving participant affinity programs. Work with IT and communications as needed.

SALES

  1. Drive registration for open enrollment programs.
  2. With Sales team, develop and maintain client proposal toolkit including faculty bios, course descriptions, brand guidelines. Draft client proposals.
  3. Qualify inbound leads for custom programs and partnerships.
  4. Lead client relationship management on a small number of custom client accounts. Nurture and grow client relationships.
  5. Develop and implement processes to assure data integrity. Maintain marketing and sales database across multiple platforms (including but not limited to Salesforce). Establish and maintain department-wide procedures for data intake and output.

OPERATIONS

  1. Serve as primary custodian of all Executive Education student records.
  2. Process open enrollment applicants from registration through invoicing, payment, program follow-up, and archiving. Supply program managers with complete participant lists for program delivery.

GENERAL

  1. Develop strong working relationships with school, campus and community-based business partners and serve as Executive Education liaison for the Yale School of Management (SOM) and University.
  2. Multi-task in a fast-paced environment.
  3. Self-start and operate independently.
  4. Other projects as assigned.

Required Education & Experience: 

Bachelor’s degree in a related field and three years of experience or equivalent combination of education and experience. Hands-on experience in digital and non-traditional marketing. Some nights and weekends required. May include travel.

Required Skills & Abilities: 

  1. Proficiency with Drupal or similar content management system.
  2. Proficiency with existing social media tools including Twitter, LinkedIn, blogs and SEO, and curiosity to keep abreast of upcoming tools.
  3. Superior oral and written communication skills.
  4. Passion to build brands through excellence and innovation.
  5. Superior interpersonal skills to interact effectively and represent the school well with clients, faculty, students, administrators and corporate contacts.
  6. Excellent problem solving and conflict resolution skills.
  7. Proven organizational skills, including the ability to organize and manage multiple projects and processes simultaneously, experience tracking multi-stage projects or processes to completion.
  8. Excellent independent judgment, sensitivity, and knowledge of appropriate protocol.
  9. Self-starter with ability to operate independently.

Preferred: 

Master’s degree, preferably in Communications or related field. Experience managing major corporate client relationships and/or events, experience facilitating the delivery of world-class service. Global orientation; experience working across countries and regions, and fluency in more than one language.

Competencies:

  • Customer Service Focus – Listening carefully to and understanding customers’ needs and proactively responding to those needs in a consistent and timely manner.
  • Teamwork/Communication – Working cooperatively to achieve common goals. Support cooperation, collaboration and the sharing of information.
  • Product Excellence – Provide the best quality product available and continuously upgrade standards to maintain quality.
  • Leadership – Provide direction and motivation to others through communication, modeling appropriate behavior, optimism and high achievement.
  • Innovative – Openness to new ideas and their implementation. Ability to react and adapt to changing situations appropriately.
  • Strategic Thinking – Recognize opportunities, identify critical, high pay-off activities and prioritize them to attain goals.

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