Behavioral Approach to Management

Behavioral Approach to Management

Behavioral Approach to Management Community Profiles

Faculty Profile
Shane Frederick
Professor of Marketing
What we’re finding is that in many ways, people don’t act entirely rationally when they are making economic decisions.
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Faculty Profile
Professor Nathan Novemsky
Nathan Novemsky
Professor of Marketing
Most management problems don’t come with a heading. They don’t say, “This is your econ homework” or “This is your marketing homework.”
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Faculty Profile
Professor Ravi Dhar
Ravi Dhar
George Rogers Clark Professor of Management and Marketing & Director of the Center for Customer Insights
When consumers make decisions, they take fairly limited time, and yet the factors that influence their choices can be quite complex.
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