Events

Sep 19
Oct 22
Nov 14

Rethinking Marketing and Insights: Behavioral Economics Immersion

November 14 – 16, 2017

Marketing and product departments spend billions to understand and influence consumers — with mixed results. Behavioral economics brings to bear behavioral science research to better understand the often-hidden factors that really drive consumer behavior.

Working shoulder-to-shoulder with...

Event details for “Rethinking Marketing and Insights: Behavioral Economics Immersion ”

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Dec 1

Rethinking Marketing and Insights: Behavioral Economics Immersion (Beijing)

December 1 – 3, 2017

Presented by Yale School of Management, this three-day program is taught by distinguished faculty fellows of Yale’s Center for Customer Insights (YCCI) who have collaborated with industry leaders to develop a rigorous, hands-on agenda grounded in a behavioral economics framework that produces...

Event details for “Rethinking Marketing and Insights: Behavioral Economics Immersion (Beijing)”

Learn More