Events

Wednesday, November 15, 2017

Nov 14

Rethinking Marketing and Insights: Behavioral Economics Immersion

November 14 – 16, 2017

Marketing and product departments spend billions to understand and influence consumers — with mixed results. Behavioral economics brings to bear behavioral science research to better understand the often-hidden factors that really drive consumer behavior.

Working shoulder-to-shoulder with...

Event details for “Rethinking Marketing and Insights: Behavioral Economics Immersion ”

Learn More

Nov 15
Nov 15

Product Launches in the Digital Era: A Conversation with Todd Kaplan '06

Colloquium on Marketing Leadership

November 15, 2017, 11:45 a.m. – 12:45 p.m. EST

The beverage industry is experiencing a period of tremendous change: 2016 was the first year ever where bottled water sales exceeded soda sales in the United States. How is PepsiCo adapting and taking advantage of the new opportunities created by this change in consumer tastes?  

PepsiCo vice...

Event details for “Product Launches in the Digital Era: A Conversation with Todd Kaplan '06”

Register Now!

Nov 15
Nov 15

Yale SOM Silver Scholars Online Student Panel

November 15, 2017, 12:00 p.m. – 1:00 p.m. EST

Join us for this live and interactive online student panel to hear from current students who are pursuing their MBA at Yale SOM through the Silver Scholars Program. Take advantage of this opportunity to ask questions and learn more about the program and the experience from the students...

Event details for “Yale SOM Silver Scholars Online Student Panel”

Register

Nov 15

[Webinar] Introduction to Yale's Online CIMA® Program

November 15, 2017, 4:00 p.m. – 4:30 p.m. EST

Do you want to learn more about Yale's Investment Management Theory & Practice program (online CIMA® Certification Registered Education course)? Then join Program Director, Jim Dobbs, and David Pramer, Yale Executive Education Program Manager of Curriculum Development, for a live informational...

Event details for “[Webinar] Introduction to Yale's Online CIMA® Program”

Register

Nov 15