2011 Customer Insights Conference

2011 Customer Insights Conference

The Customer Insights Conference, hosted by the Center for Customer Insights at the Yale School of Management, aims to bring together leaders in academia and industry to exchange research and insights related to customer mindset and behavior. The conference includes 7 sessions:
1.    Understanding Customer Choices
2.    Marketplace Impact
3.    New Product Innovations
4.    Maximizing Brand Performance
5.    Competitive Marketing Strategies
6.    Social Media
7.    Social Media and Insights II

Capturing the dynamic state of customer insights, presentations at the conference detailed research on the cutting edge of psychology, neuroscience, organizational design and behavior, and the latest trends in social networking.