This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India. Research on other emerging markets that help gain insights about the Chinese and Indian markets are also welcome. All interested researchers and marketing research practitioners are invited to register and attend, subject to conference capacity constraints.
This year's conference is organized jointly with the the Federation of Indian Chambers of Commerce & Industry (FICCI), with Day 1 at the Hotel Imperial and Day 2 at Federation House in New Delhi.
The program for July 29th, which will feature leaders from industry is available here. The program for July 30th, featuring academic speakers, can be found here. This day will follow a double-track structure and sessions 1 and 2 will take place in the morning and sessions 3 and 4 will take place in the afternoon.